The company was founded by Felice Bianchi Anderloni (1882-1948) who previously worked for Isotta-Fraschini as a test driver, as well as the Italian operations of Peugeot. With his friend Gaetano Ponzoni, he had acquired majority in Carrozzeria Falco (1925), which he turned into the Touring name, Ponzoni becoming the head of administration. Falco belonged to Vittorio Ascari, brother of Alfa Romeo champion, Antonio Ascari, and was located in a suburb immediately north of Milan (in via Ludovico de Breme 65) only a short distance from Alfa Romeo, Italian Citroen, and the former Isotta-Fraschini plant. Predictably, Touring's first bodywork assignments were for these companies.
Anderloni came to Touring more as an automobile designer than a car constructor, and learned the mechanics of the trade as the company progressed. The company licensed Charles Weymann's system of fabric-covered lightweight frames, a predecessor of their own Superleggera construction system. Touring hired Giuseppe Seregni, who previously collaborated with Anderloni on the 1927 Isotta-Fraschini 'Flying Star,' as its first professional designer.
Touring's skills with light alloy and fabric-covered tubing forms brought commercial success in aircraft production in the 1930s, leading Anderloni to develop the patented Superleggera construction system. This "super lightweight" system consists of a structure of small diameter tubes to form the body's shape with thin alloy panels attached to cover and strengthen the framewoek. Aside from light weight, the Superleggera technique gave great flexibility, allowing Touring to quickly construct innovative body shapes.
Prior to World War II, Touring gained fame for their Superleggera Alfa Romeo designs, particularly on the 8C 2900 chassis. Another famous Superleggera Touring body was found on the aerodynamic BMW 328. Anderloni died in 1948, just as the company was reconstructing after the war, but he and Federico Formenti were involved in a few post-war master works — the Ferrari 166 coupe and spider.
The company quickly re-energized after the war, with the Superleggera system widely licensed and copied. Anderloni's son, Carlo Felice Bianchi Anderloni (1916–2003), commonly called Cici, took over management of the firm, with the guidance of Ponzoni. They remained in charge until the company discontinued (1966). Touring was particularly active late in the 1950s, with series production taken on of the Pegaso Z-102, Alfa Romeo 1900 Super Sprint and 2600, Aston Martin DB4, Lancia Flaminia GT, Lamborghini 350 and 400 GT and Maserati 3500 GT. The firm also worked with Hudson Motors chief stylist Frank Spring on the development of the 1954 Hudson Italia.
This expansion proved unsustainable, however, as many companies took coachbuilding chores in-house. Touring also lost out to larger competitors like Pininfarina (with Ferrari) and ItalDesign. The company's efforts to adhere to traditional methods and high standards ultimately led to its downfall.
Many of the company's workers went to Marazzi, continuing to build Maserati bodies. Cici himself went to Alfa Romeo as an advisor to the design department, and eventually took over the company's design altogether. Since 2003, the Villa d'Este Concours offers the Carlo Felice Bianchi Anderloni Memorial Trophy, to the most elegant car with Touring body.
Carrozzeria Touring Superleggera started a new chapter in modern history when Marazzi entered in a collaboration agreement with the international automotive Zeta Europe BV group in 2006, which also included the transfer of the Touring Superleggera brand rights to Zeta Europe BV. Carrozzeria Touring Superleggera srl. will remain Milan-based and has an extensive automotive design- and prototyping program for the years to come. It represents the continuation of a long and rich tradition of Italian style and coachbuilding.
List of Touring cars
- 1930s Alfa Romeo 8C 2300
- 1940s Alfa Romeo 2500
- 1950s Alfa Romeo SS (Super Sprint) 1900
- 1959-1962 Lancia Flaminia GT, GTL and GTC
- 1956 Aston Martin DB2/4 Mark II Spider (3 produced)
- 1957-1962 Maserati 3500 GT
- 1959-1960 Maserati 5000 Scià di Persia
- 1960s Alfa Romeo 2000 convertible
- 1960s Fiat spider
- 1959-1962 Aston Martin DB4 (built under license by Aston Martin)
- 1963-1966 Lamborghini 350 GT/GTV, 400 GT
- 1940 Auto Avio Costruzioni 815
- 1963-1966 Lamborghini 350 GT/GTV, 400 GT
- Alfa Romeo 6C 1500
- Alfa Romeo 6C 2500 Freccia d'Oro
- Alfa Romeo 6C 2500 SS Villa d'Este
- Alfa Romeo 1900 Sprint
- Alfa Romeo 2000 Spyder
- Alfa Romeo 2600 Spyder
- Alfa Romeo Giulia Sprint GTC
- Aston Martin DB5
- Bristol 401
- Ferrari 166 Inter
- Iso Rivolta Grifo
- Jensen Interceptor
- Lamborghini 350 GT
- Lamborghini400 GT 2+2,
- Lancia Flavia Convertibile
- Lancia Flaminia GT
- Lancia Flaminia GT Convertibile
- Maserati 5000 GT
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