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Bertone

Bertonelogo2 copy.png
Gruppo Bertone
Foundation 3dflagsdotcom italy2bs.gif Turin, Italy (1912)
Founder Giovanni Bertone (Founder)
Lili Bertone (CEO)
Location city Turin
Location country Italy
Key people Giovanni Bertone (Founder)
Lili Bertone (CEO)
Industry Automotive
Products
Services engineering products and processes,building prototypes and cars, producing special windscreens
Num employees 1350
Parent
Divisions Stile Bertone
Bertone Engineering
Carrozzeria Bertone
Bertone Glass
Homepage Bertone.it


Gruppo Bertone is an Italian car styling and coachbuilding house, which also manufactures cars. Bertone styling is very distinctive, with most cars having a strong "family resemblance" even if badged by different manufacturers. Bertone has styled cars for Abarth, Alfa Romeo, Ferrari, Fiat, Iso Rivolta, Lancia, Lamborghini, Mercedes Benz and Volvo Cars among others. In addition the Bertone studio were responsible for two of the later designs of the famous Italian motorscooter " Lambretta". The highly innovative and influential-if unsuccessful "Luna" range and the DL/GP -a makeover of the established LI Ser III design

The company is based in Turin. It was founded as Carrozzeria Bertone in 1912 by Giovanni Bertone, with designer Nuccio Bertone taking over after World War II. The company was divided into two units — the Carrozzeria building as many as 40,000 cars per year at its height, and the styling studio, Stile Bertone. The company is currently headed by Lilli Bertone, widow of Nuccio.


Financial protection, 2007

Bertone applied for Concordato Preventivo in November 2007, Italy’s equivalent of United States Chapter 11 bankruptcy protection due to several years of financial losses. The company has reportedly posted a total loss of €37.3m (US$55.4m) over the past three years, on sales of €325m. The Concordato Preventivo allows Bertone bosses to reorganize their operations while enjoying protection from creditors. Bertone's 1,250 employees were protected and paid by an Italian government funded scheme, which expired at the end of 2007. Carrozzeria Bertone’s workers' state-funded layoff program was extended from the end of 2007 to February 2008.


Announced sale, 2008

On January 1, 2008, Lili Bertone announced that she signed the option to sell the company to Domenico Reviglio, the founder and President of Gruppo Prototipo.

The Gruppo Prototipo is best known as the owner of the Nardò test track. Domenico founded automotive testing and certification specialist Prototipo in the early 1990s and now runs a turnaround company called Keiper.

The Reviglio-Bertone announcement follows on the heels of a proposal in late December 2007, where Gianmario Rossignolo announced he was planning to take over the Turin-based contract manufacturer.

Rossignolo—a former CEO of Lancia, Telecom Italia and appliance maker Zanussi—at that time presented his restructuring plan for Bertone to the Italian Production Activity minister, local authorities and worker unions, winning a preliminary go-ahead.


Fiat bid, 2009

In July 14 2009 Fiat announced their interest to the contract manufacturing division of Bertone and confirmed it will make a non-binding offer to buy struggling Italian contract manufacturer Carrozzeria Bertone S.p.A. The winner bid will be announced before the end of the month (July 2009).

Alfa Romeo Carabo
[edit]

Abarth

Alfa Romeo

ASA


Bertone


Ferrari

Fiat

ISO


Lamborghini


Lambretta

  • 1968 Lambretta Luna line: Lui, Vega & Cometa
  • 1969 Lambretta GP/DL Scooter


Lancia


Maserati


Other Models



External links



Bertone Designs
Abarth: 1952 Abarth 1500 Coupé | 1958 Abarth 1000 GT Coupé | 1965 Abarth OT 1000 Spider

Alfa Romeo: 1953 Alfa Romeo BAT-5 | 1954 Alfa Romeo 1900 Sport Spider | 1954 Alfa Romeo 2000 Sportiva | 1954 Alfa Romeo BAT-7 | 1954 Alfa Romeo Giulietta Sprint | 1955 Alfa Romeo BAT-9 | 1960 Alfa Romeo Giulietta Sprint Speciale | 1962 Alfa Romeo 2600 Sprint | 1962 Alfa Romeo Giulia Sprint | 1962 Alfa Romeo GTA | 1962 Alfa Romeo Giulia Sprint Speciale | 1964 Alfa Romeo Canguro | 1967 Alfa Romeo GT 1300 Junior | 1967 Alfa Romeo Montreal | 1968 Alfa Romeo Carabo | 1976 Alfa Romeo Navajo | 1978 Alfa Romeo Alfetta | 1980 Alfa Romeo Alfetta 2000 | 1983 Alfa Romeo Delfino | 2003 Alfa Romeo GT
ASA: 1962 ASA Coupé
Bertone: 1970 Bertone Berlinetta | 1992 Bertone Blitz | 2003 Bertone Birusa
Ferrari: 1962 Ferrari 250 GT Berlinetta Lusso | 1974 Ferrari 208/308 GT4 | 1976 Ferrari Rainbow
Fiat: 1967 Fiat Dino Coupé | 1968 Fiat 850Sport Spider | 1978 Fiat Ritmo/Strada | Fiat X1/9
ISO: 1962 Iso Rivolta | 1965 Iso Grifo | 1969 Iso Lele
Lamborghini: 1967 Lamborghini Marzal | 1967 Lamborghini Miura | 1968 Lamborghini Espada | 1970 Lamborghini Urraco | 1971 Lamborghini Countach | 1974 Lamborghini Bravo | 1980 Lamborghini Athon | 1988 Lamborghini Genesis | 1990 Lamborghini Diablo
Lambretta: 1968 Lambretta Luna line: Lui, Vega & Cometa | 1969 Lambretta GP/DL Scooter
Lancia: 1970 Lancia Stratos Zero | 1972 Lancia Stratos | 1978 Lancia Sibilo
Maserati: 1972 Maserati Khamsin | 1974 Maserati Quattroporte II


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