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Beretta Benelli Castelbarco



The end of the war the Beretta arms company in Brescia with a large number of employees and facilities not being utilised well. One idea was to switch to producing motor cars, and so Giuseppe Beretta, with a friend, Luigi Castelbarco, Giuseppe Benelli (the motorcycle designer), and put a plan into action in 1948. Castelbarco co-ordinated the project, Benelli designed the air-cooled 750cc V-twin and Beretta produced both the engine and the square-tube frame chassis. The body was built by Rosso, a coachbuilder in Turin.

After the war, Beretta was associated with the Beretta-Benelli-Castelbarco automobile. For some years the company also owned Mi-Val, a motorcycle manufacturer.

In the early 1950s, Beretta registered the distinctive three-arrow logo that appears on its guns. In much the same way that Enzo Ferrari had adopted with the prancing horse of the Italian aviator Baracca for his cars. Beretta's used the personal trademark of the flamboyant Italian poet Gabriele d'Annunzio as their corporate trademark.

Three front-engined, front-wheel-drive, four-seat, two-door cars were built, predating the styling of the Fiat 1400, but on a much smaller scale. Due to other reasons, Beretta decided not to proceed with the project, and no more examples were ever produced. Source




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