|Foundation||Turin, Italy (1968)|
|Location city||Moncalieri, Turin|
|Key people|| Giorgetto Giugiaro (Founder) |
|Services||Automobile and industrial: styling, engineering, prototyping and testing|
Diseño Industrial Italdesign Srl
Italdesign France Srl
On 13 February 1968, Italdesign of Turin was founded, under the original name of Studi Italiani Realizzazione Prototipi S.p.A. The company was founded and developed by two Piedmont families, the Giugiaros and the Mantovanis, and since its creation has spanned two generations.
Theirs was an innovative formula for the automobile industry: creation of a services company for the large, multinationals operating in the sector. The intuition of a young designer and a proven architect on the future trends of the automobile market, where the great carmakers outsource the entire design of a vehicle or phases of the new vehicle development process, with the intention of expanding the range of products in a short time, substantially reducing the “time to market” of new models.
The partnership between Giorgetto Giugiaro and Aldo Mantovani has proven to be a winning one from the start, enhancing the fusion of creativity and solid skills, style and design.
It all started with an important job: the Alfasud design for Alfa Romeo, which had the honor of being the first major assignment for a new vehicle (and a new production unit to locate in Southern Italy). The assignment included the stylistic research and realization of models, the structural design and construction of the first prototypes for the bench tests and road tests, redacting a production plan, assistance in the start up phases of production on the assembly and finishing line. Concurrently, Giugiaro immediately opened a research laboratory, which would characterize the company activities in the years to come. The experimental “prototype” was made without a specific customer job order: it is a media that boosted the image of the company and which allowed it to propose new stylistic and aesthetic features as well as stimulating and provocative ideas in terms of functional and performance solutions, technological innovations and new materials.
The Bizzarrini Manta displayed at the Auto Show in Turin in 1968 was the first of more than 75 dream cars that the company has built and presented on every continent, earning its praise and eliciting an exceptional response from the press, radio and television and professionals in the sector.
The Seventies and Eighties
The company launched a relationship with Volkswagen, which would culminate in the creation of three exciting new models for VW, the Passat, the Golf and the Scirocco, catapulting Italdesign onto the world stage. Other big foreign carmakers assigned Italdesign with design services, including BMW and Hyundai.
In April of 1975, Fiat hired the design offices in Moncalieri to define a prototype car that might breathe new life into the Lancia name. Italdesign responded to the challenge with the Delta, which would be flanked by a high performance 4x4, and Prisma in the hatchback model.
Even more challenging was the plan for the Fiat Panda. Giugiaro and Mantovani had to respond to the requests for “maximum passenger space paired with the lowest possible costs.” The artist and the engineer put their complementary skills together to construct an innovative package, transforming the very concept of utility vehicles. A big small car that was popular even with the more well-heeled car enthusiasts (1980).
In the first half of the eighties, Italdesign armed itself with the most sophisticated equipment offered by the new information technologies: CAS (Computer Aided Styling), CAD (Computer Aided Design), CAE (Computer Aided Engineering) and CAM (Computer Aided Manufacturing). By leveraging these advanced systems, the company introduced an operating methodology that allowed it to manage the entire process of creating and designing a vehicle, interacting in real time with the customers’ and suppliers’ structures (co-engineering and simultaneous engineering). In those years, Italdesign created and designed three very successful models for the Fiat Group, the Uno, the Thema and the Croma (the Thema and Croma, along with the Saab 9000 are all part of a joint project of manufacturing rationalization), while it continued to increase its customer portfolio with programs for Seat, Renault, Chrysler, Ford and Toyota.
This was the period when Italdesign entered the second generation, namely when Fabrizio Giugiaro and Marco Mantovani respectively, joined the Design and Models Division and the Design and Development Division and which they would take over responsibility in July 1996.
Form and content - Yesterday, today and tomorrow
The roots of the Italdesign Giugiaro Group go back to 1968 when Giorgetto Giugiaro set up a design studio that represented an innovative formula for the car industry and a mission which has remained unchanged throughout the intervening more than 40 years: a company able to provide creativity, engineering, construction of pre-series prototypes, production start-up assistance and all the support required to put a new product into production.
Today Italdesign Giugiaro is part of the Volkswagen Group and counts up to about 900 people in the world, with premises in Italy and offices abroad. Since the Company’s first brief, indeed its first complete project of major stature – the 1971 Alfa Romeo Alfasud car- about 200 designs have been created over the years for about 50 million production vehicles by the world’s leading car makers. Giorgetto Giugiaro is Honorary President of the Company.
Since 1981 Italdesign-Giugiaro widely expanded also in the field of product design translating quality design, engineering and research into transportation solutions whatever (trains, rolling stocks, aircraft interiors, sea crafts…), articles for medium and high volume production, packaging, corporate identity, graphics, even food design with the Giugiaro design make. The projects developed by Giugiaro Design are the expression of a functional design in line with international market’s trends and expectations. Source
Established in 1981 by Giorgetto Giugiaro, as a continuation of the design experience started in the seventies within Italdesign (1974), Giugiaro Design has steadily grown over the years, leading a close-knit and highly qualified team of business and design professionals, operating in line with international markets’ trends and expectations and offering a user-centered functional design.
Turned into a Moncalieri (Torino)-based business unit of Italdesign Giugiaro in 2003, Giugiaro Design ranks among the leading companies in the Industrial & Transport Design domains worldwide as well as in the Graphics Multimedia & Communication fields.
In 40 years of experience, Giugiaro Design has achieved a complete know-how working in several fields and co-operating with small and medium-sized enterprises and large corporations.
At the base of Giugiaro Design’s versatility is the adoption of a working method suitable for any product and enables to develop a project for the various possible fields of application sticking to the same exacting approach. Thanks to the cutting-edge techniques used both in designing and in three-dimensional modelling, Giugiaro Design boasts competitiveness also in the project development timing and hence in the time-to-market areas.
Long and detailed is the list of projects developed by the creative team of Giugiaro Design. Source
At the start of the nineties, Italdesign was transformed into a Group when it acquired SALLIG, a company founded in 1960 that designs and builds acrylic, cast iron and zamak matrices for prototype elements in the automotive sector and today also operates in the aeronautics and household appliances sector.
ETM, Engineering Technologies Methods, also became part of the Group. Founded in 1984, ETM has integrated its design services with equipment for silicone molding which has allowed the transition from the acrylic prototype to the pre-series in a material with characteristics similar to the finished product.
The activities were further developed through an aggressive policy of internationalization which led to the creation of Diseño Industrial Italdesign Srl (1992) in Barcelona. The objective of the company is to interact with the complex Spanish manufacturing industry in the design and construction of models, master models and prototypes.
To best follow the developments on the Asian market, the Group set up the Technology Design Consortium (1996) as a 50-50 joint venture with Fata Group S.p.A., to work on the Chinese and Vietnamese markets.
In the early part of 1999, the Group took on a new name, Italdesign-Giugiaro S.p.A.
- Abarth 1600 1969
- Visconti 2004
- Brera 2002
- Schighera GT 1997
- Schighera 1997
- New York Taxi 1976
- Caimano 1971
- Iguana 1969
- Bugatti 18/3 Chiron 1999
- Bugatti EB 218 1999
- Bugatti EB 118 1998
- Bugatti EB 112 1993
- Bugatti ID 90 1990
- Ferrari GG50 2005
Abarth: Abarth 1600 1969
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