DR Motor Company
DR Motor Company is a car manufacturer founded in 2006 by Max Risio, owner of the Dell'Omonima company that distributes cars of various brands. The company is based in Macchia of Isernia, Molise.
The DR founded another company with brand Katay, which deals to import cars manufactured entirely in China; the first models are of Gonow: an off-road and a pick up with diesel engines of origin Fiat. In addition, this group of companies had entered into negotiations with Bertone to save the coach from Piedmont difficult situation in which acquistandolo paid in whole or in part in a new company. Then Bertone's management has opted for the sale to another company.
Models
The first cars produced from the house are two SUV, DR3 (3-door) and the DR5 (5-door), both models were presented in version prototype To 31 ° Motor Show Bologna; at the end of the year was put up for sale (slightly redesigned in front by the same Max Risio) DR5.
The models have a Chinese chassis, but the assembly and parts of the mechanics are isernina, while engines are a petrol Chinese (Chery) And a diesel built by the establishment Fiat Powertrain Termoli. The first copy of DR5 was produced November 15 2007 and Massimo Di Risio to celebrate the occasion had mounted the last bolt.
Commercial Strategy
For commercial distribution in the national territory of DR5, Dr Motor has entered an agreement with the chain of supermarkets, Iper, since the company does not have yet a real network sale, then the baby SUV italocinese house can be bought through retail outlets and information within supermarkets. This choice is also due to the need by DR make themselves known by customers. However, you can also buy it directly in the manufacture, Macchia of Isernia.
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