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Formula One sponsorship liveries


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Formula One sponsorship liveries have been used since the late 1960s, replacing the previously used national colors. With sponsors becoming more important with the rising costs in Formula One, many teams wanted to be able to display the logos of their sponsors as clearly as possible.

The liveries are usually changed for every season in the sport, marking the marketing ideas of the sponsors. Many teams keep some consistency over the years however, like the red color of Ferrari, which has its origin in a shade of red known as rosso corsa being the national racing color of Italy. At certain events where tobacco sponsorships are prohibited, teams may use an alternate non-tobacco livery. At historical events, cars are allowed to use the livery which was used when the car was actively competing.


Alfa Romeo

Alfa Romeo was a Formula One constructor between 1950-1951 and again between 1979-1985.


Year Main color(s) Additional color(s) Main sponsor(s) Additional major sponsor(s)
1950-1951 Red none none none
1980-1983 Red, White none Marlboro none
1984-1985 Green, Red none Benetton Group none



Benetton

Benetton Formula Ltd., commonly referred to simply as Benetton, was a Formula One constructor that participated from 1986 to 2001. The team was owned by the Benetton family who run a worldwide chain of clothing stores of the same name. In 2000 the team was purchased by Renault, but competed as Benetton for the 2001 season. In 2002 the team became Renault F1. From the 1992 to 1993, Camel sponsored the Benetton team, but, from the 1994 to 2001 the main sponsor was Mild Seven.

Year Main color(s) Additional color(s) Main sponsor(s) Additional major sponsor(s) Non-tobacco/Alcohol livery changes
1986-1991 Red, Green Blue, Yellow Benetton Group None None
1992-1993 Yellow Green Camel Mobil 1, Sanyo, Technogym (1993), Elf (1993), Denin (1993) "Camel" letters were covered with blue gaps, while the logo was replaced with a dot
1994 Blue Green Mild Seven Ford, Mobil 1, Elf, Sanyo "Mild Seven" was replaced with "Benetton"
1995 Blue Dark Blue Mild Seven Bitburger, Mobil 1, Elf, Renault "Mild Seven" was replaced with "Benetton" and "Bitburger" was replaced with "Drive Alcoholfrei"
1996-2001 Blue White Mild Seven FedEx (1996-1999), Agip (1996-2000), Prince Sports (1996-1997), Kingfisher Airlines (1996), Mobil 1 (1996-1997), Akai (1997-1998), Supertec (1999-2000), Playlife (1999) , D2 Mannesmann (1999-2000), Bridgestone (1999-2000), Marconi (2000-2001), Elf (2001), Renault (2001) Korean Air (1997-2001) "Mild Seven" was replaced with "Benetton"


BMW Sauber

Jacques Villeneuve driving the BMW Sauber F1.06 at the 2006 USGP.

After having been an engine supplier in the 1980s and again since 2000, BMW entered Formula One with a works team of its own in 2006 Formula One season. Although the cars have many sponsorship logos on them, the main pattern is based on the traditional BMW Motorsport team colors of white with light blue, dark blue and a little red (in an almost purple shade). White is also the original national racing color of Germany, while white and blue are the colors of Bavaria and of BMW itself.

Year Main color(s) Additional color(s) Main sponsor(s) Additional major sponsor(s)
2006 White Blue, red Petronas, Intel, T-Systems Syntium


British American Racing

Jenson Button driving the BAR 005 at the 2004 USGP.

British American Racing competed in Formula One from 1999 to 2005. The name of the team was taken from British American Tobacco which provided the main sponsorship and was livery sponsor through two of its main cigarette brands.

Year Main color(s) Additional color(s) Livery sponsor(s) Additional major sponsor(s) Non-tobacco livery changes
1999 Blue, Red None 555, Lucky Strike (both British American Tobacco) None 555 logo changed, Lucky Strike logo blocked out
20002005 White Red, Black Lucky Strike (British American Tobacco) Honda, Intercond, Tiscali, 555 Lucky Strike logo blocked out, "Luckies" changed to "Lookies"(2000), "Lucky Strike" was replaced with "Look Alike"(2001), Lucky Strike was replaced with "Don't Look", "Look Left" and "Look Right" while the logo was replaced with a barcode(2004),"Lucky Strike" was replaced with "Speed Freak"(2005)


Ferrari

In keeping with their Italian roots, Ferrari has always kept a red color in the tradition of rosso corsa, the national racing color of Italy, except for two races in 1964 when Enzo Ferrari let his cars enter by NART in American blue and white colors to protest against Italian racing authorities. Over the years, rosso corsa has been combined with white parts and with various sponsorship schemes, but Ferrari has never fully let their cars be dominated by the sponsorship livery like many other teams have.

Year Main color(s) Additional color(s) Main sponsor(s) Additional major sponsor(s) Non-tobacco livery changes
1968 Red White or black Marlboro, Vodafone (2002–2006) Shell, Asprey (1996-1998), Pioneer (1993-1998), Agip (1993-1996), FIAT, Etihad (2008-), Alice (2006-), Banco Santander(2010-), Martini (2006-) Marlboro logo removed completely or replaced with white space (2000-2004), Marlboro logo changed to "bar code" (1994-1999/2005-present)



Force India

Giancarlo Fisichella driving the Force India VJM-01 at the 2008 Monaco GP.

Force India is the fourth different edition of the former Jordan in as many years.

Year Main color(s) Additional color(s) Livery sponsor(s) Additional major sponsor(s)
2008 Burgundy White Kingfisher Airlines ICICI
2009 White Green, Saffron Kingfisher Airlines ICICI, Medion, Reliance Industries, Royal Challenge, Whyte & Mackay


Honda

Honda first raced in Formula One from 1964 to 1968. The cars were entered in an all-white livery with a red circle, duplicating the Japanese flag. The company won several races but left F1 at the end of the 1968 season, before returning as an engine supplier in the 1980s. After a decade away from the sport, Honda returned again as an engine supplier in 2001, before buying the British American Racing team and entering F1 as a constructor in 2006.

For the 2006 season, Honda continued with the BAT sponsorship with the Lucky Strike logo, but BAT pulled out for 2007. From 2007, the only logos on the car are the Honda badge, the Bridgestone logo, and the logo of Honda's environmental awareness program, Earth Dreams. For 2007, the livery itself was a picture of the Earth on a black background. For 2008, however, there are only pieces of the image of Earth on a mainly white background, as opposed to the whole of the Earth being on Honda's car.

Year Main color(s) Additional color(s) Livery sponsor(s) Additional major sponsor(s) Non-tobacco livery changes
2006 White Red Lucky Strike (British American Tobacco) Intercond Lucky Strike logo changed to "Racing Revolution", "Look Left", "Look Right" and during the 2006 Brazilian Grand Prix "Last Blast" was on the rear wing.
2007 Earth Black myearthdream.com (Honda) None None
2008 White Earth Earth Dreams (Honda) None None



Jaguar

Jaguar used green to reflect its British nationality, just like British teams in the first decades of Formula One all used British racing green.

Year Main color(s) Additional color(s) Main sponsor(s) Additional major sponsor(s) Non-Alcohol Livery Changes
20002004 Green White HSBC Beck's Beck's was replaced by "BEST'S"



Jordan

Jordan Grand Prix competed in Formula One from 1991-2005. During 1997-2005, they were known for their distinctive bright yellow livery.

Year Main color(s) Additional color(s) Livery sponsor(s) Additional major sponsor(s) Non-tobacco livery changes
1991 Green 7-Up FujiFilm
1992-1993 Blue White, Red Sasol Barclay None
1994 Blue Silver, White Sasol Arisco None
1995 Aqua Green Red, White, Blue Peugeot Beta None
1996 Gold None Benson & Hedges None Benson & Hedges logo changed to "Bitten Hisses"
1997-2005 Yellow Black Benson & Hedges (up to 2003), none (2004), Sobranie (2005) Repsol (1998), Deutsche Post (2002), Galp Energia (2005) Benson & Hedges logo changed to "Bitten Hisses" or driver surnames (1997), "Buzzing Hornets" (1998 to 2000), "Bitten Heroes" (2001),and "Be On Edge" (2002 to 2004), Sobranie logo changed to "Be On Edge" (2005)




Lotus

Lotus was the first team to abandon the national color system when the possibility to do so was created in 1968. Lotus also had one of the longest sponsorship cooperations in Formula One history, making the black and gold of its 1972–1986 John Player Special seasons one of the most well known liveries to this day.

Year Main color(s) Additional color(s) Livery sponsor(s) Additional major sponsor(s)
1968–1971 Red and white Gold Gold Leaf (Imperial Tobacco)
1972–1978 Black Gold John Player Special (Imperial Tobacco) Olympus (1978)
1979 British racing green Red, white and blue Martini Tissot
1980 Dark blue Red and white Essex Tissot
1981–1986 Black Gold John Player Special (Imperial Tobacco) Essex, Tissot, Courage (1981); Olympus (1985); DeLonghi (1986)
1987–1990 Yellow Blue Camel DeLonghi (1987); Epson (1989)
1991–1992 Green White (1991); Yellow (1992) BP Hitachi, Tamiya
1993–1994 Green, white and red Black and yellow Castrol Hitachi, Tamiya



McLaren

McLaren had the longest sponsorship deal in F1 history with Marlboro, whose red-and-white pattern appeared on the team's cars for 23 straight years.

Year Main color(s) Additional color(s) Livery sponsor(s) Additional major sponsor(s) Non-tobacco livery changes
1972–1974 White Black and red Yardley of London None
1974–1996 Red and white Marlboro (Altria Group) TAG Group Marlboro logo was replaced with barcode (1988-1992) or with McLaren (1992-1997)
1997–2005 Silver Black West (Imperial Tobacco) Mercedes-Benz "West" replaced with West logo (1997-1999) or with drivers' first names (1999-2005)
2006 Silver Red Emirates Airline Mercedes-Benz, Johnnie Walker (Diageo plc) None
2007-2008 Silver Red Vodafone Mercedes-Benz, Johnnie Walker (Diageo plc), Aigo, Banco Santander None



Midland

Midland F1 competed for only one year, 2006. They took over Jordan in 2005, but Midland sold it in late 2006 to Spyker. They were the first, and so far only, F1 team to compete with a Russian license. (After Spyker's takeover in mid-2006, the team changed its livery to orange and name to Spyker MF1 Racing. In 2007, the team competed as Spyker F1.)

Year Main color Additional colors Livery sponsor Additional major sponsors
2006 Grey White, Red Midland Rhino's, Mingya
2006 (after Spyker takeover) Orange Silver Spyker, Rhino's Mingya



Minardi

Year Main color(s) Additional color(s) Main sponsor(s) Additional major sponsor(s)
2002 Black None Go KL (Kuala Lumpur), European Aviation None
2003-2004 Black White Trust (2003), Wilux (2004) OzJet (2004)
2005 Black White OzJet co2neutraal.tv, Lost Boys



Prost

Prost competed in Formula One for five seasons, all the time with basically the same livery even if the sponsors changed.

Year Main color(s) Additional color(s) Main sponsor(s) Additional major sponsor(s) Non-tobacco livery changes
1997-2000 Blue Black Gauloises, Playstation 2, Yahoo (2000) Société Bic Alcaltel Gauloises changed to "bar code"
2001 Blue Black Prost Grand Prix, Acer Dark Dog N/a



Red Bull

Mark Webber driving the Red Bull RB3 at the 2007 USGP.

Red Bull Racing are of course sponsored by Red Bull and various others.

Year Main color(s) Additional color(s) Livery sponsor(s) Additional major sponsor(s)
2005- Blue Red, Yellow, Silver (2005-2006) Red Bull Red Bull Hangar-7 (2005-2006), Metro International (2007), Leica (2008)


Renault

Renault entered Formula One in 1977 and withdrew as a team after the 1985 season. Renault returned to Formula One in 2002 by buying the Benetton team. Renault had a contract with Mild Seven from 2002 to 2006, and now has a title contract with ING Group.

Year Main color(s) Additional color(s) Livery sponsor(s) Additional major sponsor(s) Non-tobacco livery changes
1977-1985 Yellow Black, White Elf Aquitaine None
2002-2006 Blue Yellow Mild Seven Chronotech, Elf Aquitaine, Telefónica (2004-2006) "Mild Seven" was replaced with "Blue World" (2002-2004) replaced with drivers full name (2004), changed to "Team Spirit" or concept art (2005 to 2006)
2007- Yellow White, Orange ING Group Chronotech Mutua Madrileña (2005-2006/2008) Pepe Jeans (2008)



Spyker

Sakon Yamamoto driving the Spyker F8-VII at Monza 2007.

Spyker took part in only one season of Formula One. The main color of the car did not directly reflect the sponsorships but was the orange racing color of the Netherlands.

Year Main color(s) Additional color(s) Main sponsor(s) Additional major sponsor(s)
2007 Orange Black Etihad, Aldar Abu Dhabi Superfund Group, Medion


Stewart

Rubens Barrichello driving the Stewart SF-2 at the 1998 Canadian Grand Prix.

Stewart lasted for only 3 years before being bought out by its engine supplier, Ford, and being rebranded as Jaguar, but managed to win a race in its final season, 1999. Stewart had a tartan decoration on its cars to signify its Scottish nationality.

Year Main color(s) Additional color(s) Main sponsor(s) Additional major sponsor(s)
1997 to 1999 White Blue, Yellow-Green Ford, HSBC (1999) Texaco, Lear


Super Aguri

Anthony Davidson driving the Super Aguri SA07, based on the Honda RA106, at the 2007 Malaysian GP.

Super Aguri was set up before the 2006 season by Aguri Suzuki, with the help of Honda Racing, to provide a drive for former Honda driver Takuma Sato.For the 2006 season's SA05 and SA06, their car was based on the 2002 Arrows A23, after which, for the 2007 and 2008 seasons, they ran cars based on the previous year's Honda chassis.

Year Main color(s) Additional color(s) Main sponsor(s) Additional major sponsor(s)
2006 White Red None Samantha Kingz, Honda
2007 Red White S.S. United, then Four Leaf Samantha Kingz, Honda
2008 Red White, Black Samantha Kingz Honda


Toro Rosso

Sebastian Vettel driving the Toro Rosso STR2 at the 2007 Italian GP.

Toro Rosso is the sister team of Red Bull Racing.

Year Main color(s) Additional color(s) Livery sponsor(s) Additional major sponsor(s)
2006- Dark Blue Red, Gold Red Bull Cosworth (2006), Magneti Marelli (2008-)


Toyota

Year Main color(s) Additional color(s) Main sponsor(s) Additional major sponsor(s)
2001 Red White Panasonic Esso
2002- White Red Panasonic Denso, Esso



Tyrrell

Tyrrell Racing competed in Formula One from 1970-1998. Its traditional color was blue and white, or a combination as such, for most of the 1970s and 1980s. The cars were more white during the mid to late 1990s.

Year Main color(s) Additional color(s) Livery sponsor(s) Additional major sponsor(s)
1970-1976 Blue Elf
1977-1978 Blue and white Elf First National City Bank
1979-1980 Blue and white Red Candy
1981 Blue and white
1982 Blue and white Red Candy
1983 Green Benetton
1984 Blue / Black DeLonghi (1 car)
1985 Blue
1986-1987 Black and white Data General
1988 Black
1989 Blue and yellow Camel
1990 Blue and white Epson Calbee, Nippon Shinpan
1991-1992 Black and white Braun Calbee, Nippon Shinpan
1992-1993 Blue and white
1994 White
1995 Blue and white Nokia
1996 White
1997-1998 Black and white PIAA



Williams

Williams, as a major constructor, is rare in modern F1 in that they have no manufacturer backing. Over the years, their supply of engines and other major components has often changed, meaning that their livery is renewed more often than most of their rivals. Sponsors of Williams can often have the livery dramatically changed (for the right price, of course), which has helped to keep Williams competitively financed since 1978, when Williams first entered as a constructor.


Year Main color(s) Additional color(s) Livery sponsor(s) Additional major sponsor(s) Non-tobacco livery changes
19781979 White Green and Black Saudia, TAG Denim
1980-1983 White Black Saudia Denim, Leyland (1981), TAG (1982-1983)
1984 White Yellow Denim ICI
1985-1989 Yellow and White Blue Canon ICI
1990-1992 Blue and Yellow White Canon Elf
1993 Yellow and White Blue Canon, Camel (R. J. Reynolds Tobacco Company) Elf
1994-1997 Blue White Rothmans Elf "Rothmans" was replaced with "Williams", "Racing", "bar code", "?" (1997 French Grand Prix) or "R.?"
1998 Red White Winfield "Winfield" was replaced with "Williams" and the Winfield logo was replaced with a black kangaroo or a black boomerang on an orange diamond
1999 Red and White Blue Winfield Castrol
2000-2005 Blue and White Compaq (2000-02), HP (2003-05) Castrol (2000), Allianz (2001-05), BMW, FedEx, RBS (2005-)
2006 Deep Blue White Allianz RBS, FedEx, Tata
2007 Blue White AT&T, Lenovo RBS, Allianz, Petrobras, Hamleys
2008 Dark Blue White AT&T, RBS, Hamleys Phillips, Lenovo, Allianz, Petrobras, Oris
2008 Black Dark Blue AT&T, Phillips RBS, Allianz, Thomson, Oris