WOI Logo Story
We wanted our logo to look Italian and like a car or motorcycle crest/shield logo. With all the Italian vehicles and the animals on the marques we had to come up with something cool. Ferrari has the Prancing Horse, Alfa the Snake, Lamborghini has the Bull and the Shield shape is throughout a lot of the vehicles (Ducati, Lancia…).
Well, a Gopher wasn’t an option or one of our personnel pets; so a Spider became the focus. Now, finding the right Spider was a task in it’s self. Would it be hairy or not, big bodied or not…then we found it. We really thought the Spider on a shield shaped logo with WOI and a black on yellow would be it.
Since then (3+ years ago), we have come up with our own versions of the “story”. One is, all the Italian convertibles are called a ‘Spider’. The Spider is fast, nibble and quick just like Italian Cars and Motorcycles. What ever the reason for the choice, the logo is great looking and people are starting the recognize it and know what it means. And No, WOI dose not mean “World of Insects” or “Woman of Iraq” but Wheels Of Italy!
WOI wishes you and your passion the best and keep stopping back to refuel that passion.
The Guys from WOI