Ferrero (chocolate)
Ferrero SpA is an Italian manufacturer of chocolate and other confectionary products, founded by confectioner Pietro Ferrero in the 1946 and based in Alba. The company has now more than 16,000 employees and is still owned by the Ferrero family.
History
In 1946 Pietro Ferrero invented a cream of hazelnuts and cocoa, meant to be spread on bread, and called it Pasta Gianduja. The product had a great success and therefore Ferrero created the new company to produce and market it.
A similar product, sold under the name Nutella since 1964, became popular around the world, and also many of other products, including the chocolates Ferrero Rocher, Pocket Coffee, Mon Chéri, Giotto, and the Tic Tac breath mints. Ferrero also produce the Kinder product series, including the Kinder Egg, Kinder Chocolate bars, Kinder Happy Hippo, Kinder Maxi and Kinder Bueno.