Ferrero (chocolate)
| Ferrero S.p.A. | |
|---|---|
| Type | Family business |
| Slogan | Making Quality Confection A Part Of Every Day Life |
| Foundation | 1946 |
| Location city | Pino Torinese, Piedmont |
| Location country | 
|
| Key people | Pietro Ferrero, Chairman and Co-CEO Giovanni Ferrero, Vice Chairman and Co-CEO |
| Num employees | 19,600 |
| Industry | Food |
| Products | Confectionery |
| Revenue |  €5.6 billion (2006)
|
| Homepage | www.ferrero.it |
Ferrero SpA is an Italian manufacturer of chocolate and other confectionery products, founded by confectioner Pietro Ferrero in 1946 and based in Pino Torinese(TO), Italy. The company has more than 19,000 employees and is still owned by the Ferrero family.
History
In 1946 Pietro Ferrero invented a cream of hazelnuts and cocoa, meant to be spread on bread, and called it Pasta Gianduja. The product had a great success and therefore Ferrero created the new company to produce and market it. [Note: The origins of Gianduja chocolate probably dates back to the Napoleonic war period, when cocoa beans were scarce and ground hazelnuts were substituted. Ferrero did not invent gianduja.]
A similar product, sold under the name Nutella since 1964, became popular around the world, along with many other products, including the chocolates Ferrero Rocher, Pocket Coffee, Mon Chéri, Giotto, Confetteria Raffaello coconut cream candy, and the tic tac breath mints. A dark chocolate version of the Ferrero Rocher is also available, called the Ferrero Rondnoir, which contains a pearl of dark chocolate in the center instead of a hazelnut, chocolate cream instead of Nutella and cruchy chocolate bits instead of crushed hazelnuts. A coconut version is also available.
Ferrero also produces the Kinder product series, including Kinder Surprise (also known as "Kinder Eggs"), Fiesta Ferrero, Kinder Chocolate bars, Kinder Happy Hippo, Kinder Maxi, Kinder Délice and Kinder Bueno.