Campari
Campari is a branded alcoholic beverage (between 20-24% alcohol by volume) introduced in Italy in 1860 by Gaspare Campari: it is a mild bitters-type apéritif, often drunk with soda, orange juice, or in mixed drinks. Though the recipe is a proprietary secret, its characteristic flavor is bitter orange peel. There is an Italian soft drink, Chinotto which has a similar flavour and it seems likely the Chinotto fruit could form part of the flavouring of Campari. Campari's bright red color comes from natural carmine, which is derived from cochineal, which is used in other Italian alcoholic drinks, as for example Alchermes.
Large scale production and export began in 1904 when the first production plant was opened in Sesto San Giovanni, Italy. Though bitter Campari is most common today, a sweet Campari, that was light yellow in color, was once produced.
In the Italian market, Campari mixed with carbonated water is sold in individual bottles as CampariSoda (10% alcohol by volume). CampariSoda was first created in 1932 and is considered the first pre-mixed drink in the world. CampariSoda is packaged in a distinctive bottle that was designed in the 1930s by Fortunato Depero.